Challenge

• Online Consumer engagement and participation through on pack promotion

Solution

• Consumer to buy Bingo chips and scan the QR code from back of the pack
• User will be redirected to the website www.chillwithbingooffer.com
• Fill the required information with a slogan and select their favorite gifts.
• Audit team of 4 people to select the daily winners from the total entries.
• Our dispatch team sent around 13k gifts to the winners in 2 months duration

Results

• The campaign has around 5 lac participation across India and customers shared lot of images on FB and Instagram