ITC – Chill with Bingo Offer
Challenge![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/bingo-2.jpg)
![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/bingo-1.jpg)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/bingo-2.jpg)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/bingo-1.jpg)
- Online Consumer engagement and participation through on pack promotion
Solution
- Consumer to buy Bingo chips and scan the QR code from back of the pack
- User will be redirected to the website www.chillwithbingooffer.com
- Fill the required information with a slogan and select their favorite gifts.
- Audit team of 4 people to select the daily winners from the total entries.
- Our dispatch team sent around 13k gifts to the winners in 2 months duration
Results
- The campaign has around 5 lac participation across India and customers shared lot of images on FB and Instagram
Theme