ITC -Scratch card activity
- To run a campaign for ITC’s retailers and to increase sales
- A scratch card based campaign was launched where retailers get a scratch card for buying a specific quantity for Bingo products
- On scratching a unique code will appear
- This code needs to be sent on a number given on the card
- All participant will get a confirmation SMS after sending the code successfully
- Retailers get an assured prize in the form of Paytm Money
- The campaign created a lots of buzz, increased the sales of Bingo chips and is running successfully Pan India.