ITC -Scratch card activity
Challenge![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/bingo-33.jpg)
![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/1.png)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/bingo-33.jpg)
![](https://www.mobilnxt.com/wp-content/uploads/2019/03/1.png)
- To run a campaign for ITC’s retailers and to increase sales
Solution
- A scratch card based campaign was launched where retailers get a scratch card for buying a specific quantity for Bingo products
- On scratching a unique code will appear
- This code needs to be sent on a number given on the card
- All participant will get a confirmation SMS after sending the code successfully
- Retailers get an assured prize in the form of Paytm Money
Results
- The campaign created a lots of buzz, increased the sales of Bingo chips and is running successfully Pan India.
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